North York Moors National Park social media house rules
Welcome to the North York Moors National Park’s social media channels. These spaces are here to keep you informed, inspired and engaged with the beauty of the National Park.
Here’s how we ensure our platforms remain safe, welcoming, and enjoyable for everyone.
Respectful engagement
We value open, insightful discussions across our channels; however, all users must adhere to the individual platforms’ Terms of Use and respect our house rules. Posts, comments or actions that are abusive, discriminatory, misleading, or violate laws or intellectual property rights will be removed by our team.
You are wholly responsible for the content you post, comment and share, so please think about these rules and who your content may impact before sharing it.
Inappropriate content
We reserve the right to remove or report:
- Abusive, obscene, or offensive messages
- Spam or bot content (persistent negative or misleading content)
- Content that violates intellectual property rights or any regulations
- Content that violates the law
- Promotional material, including links to external websites and promotions
Rights and regulations
We reserve the right to hide/delete comments and posts that do not respect the North York Moors social media house rules without warning, as well as block users that continue to break the rules in place. This is to ensure our platforms continue to be a safe, welcoming and enjoyable space for everyone.
We do not tolerate abusive messages or content that breaks our social media house rules, and users who choose to disrespect these rules will be reported to the respective social media platform.
Monitoring and responses
Our channels are monitored Monday to Friday during typical office hours of 9am - 5pm. We aim to respond promptly, but due to volume, we may issue general responses for popular topics.
For urgent inquiries, please visit our website or contact us through an appropriate email address. We will always respond as soon as we can, however we do not have staff monitoring inboxes over the weekend. Call 101 to report suspicious incidents and call 999 right away if you are in need of immediate assistance.
Following and sharing
We follow and share content primarily from our partners and the relevant organisations we work with. We may not follow everyone back as this allows us to focus on key messages. Sharing a post does not imply endorsement.
User Generated Content (UGC)
We love showcasing your experiences in the North York Moors National Park. Whether you’re a seasoned photographer or an outdoors enthusiast with a smartphone, we welcome your contributions.
How to share your content
Please tag the official North York Moors social media account in the post you would like us to share and use the hashtag #NorthYorkMoorsNationalPark so we see your post. Please remember, we are not the ‘North Yorkshire Moors’ so cannot share any images or posts that have used this in the content.
We have over 150,000 followers across our social media accounts and our Marketing and Communications team share lots of User Generate Content each week to these audiences, if you’re a budding photographer, this is a great way to get your name out there!
Content guidelines:
- Photos or videos taken within or just on the border of the National Park boundary.
- Showcasing landscapes, wildlife, rural life, recreation, or seasonal themes.
- Videos: 10-60 seconds, portrait format preferred, with natural sounds.
- Photos: Clear and consistent with the individual platform requirements.
Dos:
- Capture natural beauty, minimal editing is best.
- Ensure you have permission for recognisable people in your content.
Don’ts:
- No swearing, political content or copyrighted music.
- Avoid watermarks or overly edited images, we like to showcase the natural beauty of the National Park.
- Don’t use a drone to film content without permission.
Credit and consent: We’ll credit and tag contributors in all user generated content shared. Please include your social media handle or preferred name when sending content to use via email. If you tag us on social media, we will credit the account tagged from.
Sharing your content gives us permission to feature it on our platforms with credit. Please note not all content shared will be reposted by us, we receive a lot of content and are unable to share everything that comes through.
Submitting content: Send your photos or videos to tourism@northyorkmoors.org.uk, and include:
- Location details
- Your social media tags and name for credit
- Permissions (if minors are featured)
Thank you for sharing your experience in the North York Moors National Park, your stories and images bring the North York Moors to life for everyone, all over the world. Let’s use these platforms to educate and inspire.