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Coastal Communities Fund: Sea Life, See Life

Staithes Harbour by Volunteer, Brian NicholsonStaithes Harbour by Volunteer, Brian Nicholson

The North York Moors National Park Authority secured £455,000 funding to showcase the natural, fishing, artistic and culinary heritage of villages between Saltburn and Cloughton, including Robin Hood's Bay, Staithes and Runswick Bay. Between April 2015 and December 2016, we worked with communities and businesses along the North York Moors' coastline in a variety of ways. The project activities included:

Infrastructure improvements

Enhancing the visitor experience through increased interpretation, signage, landscaping and artworks working in partnership with coastal communities. Read our blog post on some of the work undertaken. 

You can also watch our film about the installation of a wonderful mosaic in Robin Hood's Bay that was commissioned from mosaic artist Ruth Wilkinson. Ruth worked with the local community, including the children of Fylingdales C of E VC Primary School, who shared their stories and memories. 'The Story of Bay - Footprints Through Time' tells the story of Bay in a fabulous series of colourful mosaics.

Business support

Running a new "Know Your Coast" ambassador's programme, offering taster events for tourism businesses so they can get insights into new activities and pass on new ideas to their guests

Product development

Working with businesses to develop new experiences, products or packages. Thanks to our funding, we were able to work directly with individual businesses to find new revenue streams, markets and ways to generate revenue.

Project update - November 2015

We know our Coast

We want to encourage more visitors to enjoy the North York Moors' coastal area between Saltburn and Cloughton, and want to support businesses that help us to spread the word, so we're inviting all tourism businesses to get involved in the Know Your Coast programme of promotional activity, which continues over winter and into spring 2016 before returning again over autumn 2016. 

So you can really sell your business and this area, we've arranged a series of taster sessions and workshops. You can sample a nature safari, there's a chance to learn about the revenue opportunities from star-gazing tourism (more overnight stays!); forage on the foreshore; hunt dinosaur footprints & fossils: hear a Whitby storyteller and smugglers' tales; beer tasting; and outdoor activities. 

You can come to just one event but if you attend at least three, you can take advantage of the following benefits:

  • We will showcase your business in a special section of and link to your site
  • Use of the "We Know Our Coast" logo on your website and in your marketing, plus a window sticker for you to display on your premises
  • Mentions in the North York Moors National Park social media activities
  • Preference in appropriate PR activities and journalist requests

We're also offering marketing workshops and individual support to businesses to develop new ideas and increase revenue. These workshops will cover promoting arts & crafts; web marketing; PR & social media; and new markets, new products & new opportunities and more. 

Thanks to our funding, there's no charge to participate in any of this, and you don't need to be on the coast to benefit: we are happy to work with inland businesses as well, so long as you recommend coastal activities, products and experiences to your guests and visitors.


Coastal Community Fund LogoFunding for this project was secured from the Coastal Communities Fund (CCF). 

The Coastal Communities Fund is funded by the Government, with income from the Crown Estate's marine assets. 

It is delivered by the Big Lottery Fund on behalf of UK Government and the Devolved Administrations in Northern Ireland, Scotland and Wales.

Unfortunately CCF would not accept applications where funding might have been used for onward distribution of funds - such as using it to run a community grants scheme or provide grants to local businesses.

North York Moors National Park operates its own small tourism and local distinctiveness grant scheme for businesses located within the North York Moors, Coast & Hills area. Find out if your idea is eligible here.

Find out more

We worked in partnership with the North York Moors Tourism Network to deliver the project. More information on the Network is available on the site, including how to join the mailing list, or contact us directly.


Catriona McLees, Head of Promotion & Tourism