New website uncovers exciting food and drink experiences across the North York Moors
An ex-steelworker turned gin distiller, a beekeeper who takes his hives onto the moors for the bees to feast on the vast swathes of heather, and a butcher whose pork pie recipe is a family secret.
These are just some of the stories featured on a new website that give an insight into the integrity, talent and enthusiasm of the businesses producing some of the finest, distinctive food and drink within and around the North York Moors National Park that is a world away from mass production.
The North York Moors National Park has created the www.tasteofthenorthyorkmoors.com website to help visitors track down these finds, whether it’s a producer, restaurant, café or food experience such as a cookery school, farmers’ market or foraging day.
The project is in response to visitor and non-visitor surveys which showed there is little awareness of the availability of good locally-produced food and drink within the National Park despite it being one of the top reasons people give when it comes to choosing a particular destination*.
As part of the initiative two talented food critics and writers, Amanda Wragg and Jill Turton, who both write Yorkshire Post restaurant reviews and national food guides, were enlisted to bring the stories and passionate people behind the businesses to life.
Their descriptions together with images taken specifically for the project by local photographers Ceri Oakes and Polly Baldwin and a map showing all the featured experiences will enable people to dip into the National Park’s veritable hamper of culinary treats as part of a day trip or holiday.
For instance it could be following the oaky smoke aroma in Whitby to find kippers; venturing down a winding lane to try the Camphill Community’s award-winning cheeses; wandering from the beach into a Scandi-vibe Bistro to devour a dish based on freshly caught crab; or opening the door to a former cattle byre to find a gleaming gin distillery.
Emily Watson, Visitor Development & Marketing Assistant for the North York Moors National Park comments: “Tucking into some great food and drink is often the icing on the cake for visitors as it can make the difference between having a good or a fantastic day out.
“We’re lucky in that the National Park has a deep pool of food and drink talent driven by people who love nothing better than to create and sell products that evoke the characteristics and heritage of the area, often utilising the glorious natural larder on their doorstep.”
Amanda Wragg adds: “The proliferation of great producers, growers, cooks and makers in the National Park is phenomenal. As Yorkshire food writers we were aware of the range of possibilities, but nothing could prepare us for the sheer number and dedication of artisans beavering away by the sea, on the moors and in the valleys.”
Notes to editors:
* Data sourced from North York Moors Visitor and Non Visitor Surveys 2017/18 based on a sample size of 2,098 visitors and 1,537 non-visitors.
The North York Moors National Park
The North York Moors is a beautiful landscape of stunning moorland, ancient woodland and historic sites. Created on 28 November 1952 it became Britain’s sixth national park. Covering an area of 554 square miles (1,436 square kilometres), the National Park has 26 miles of coastline, two national nature reserves, 840 Scheduled Monuments and over 3,000 listed buildings, attracting an estimated 7.9 million visitors a year.
The North York Moors National Park Authority works with a wide variety of people to care for this beautiful corner of Yorkshire, providing apprenticeships and volunteering opportunities with nearly 14% of staff being apprentices from local families.
To view other press releases and for further information about the North York Moors National Park, visit www.northyorkmoors.org.uk
For further information and images please contact Amanda Brown at A2BPR on:
T: 01423 740048
M: 07876 452580
Or Nina Beadle, Communications Officer, North York Moors National Park Authority:
T: 01439 772700
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