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Rare butterflies in the North York Moors National Park to benefit from £50,000 nature campaign

Duke of Burgundy Credit Tammy AndrewsDuke of Burgundy Credit Tammy Andrews

Some of Britain’s rarest butterflies found within the North York Moors National Park are set to benefit this month from a partnership between the UK’s National Parks and Forest Holidays.

Forest Holidays has today launched their 2019 Black Friday offer called ‘Give Nature a Break’ which will see a £20 donation from every sale made between today and 3 December to support five species conservation projects in the National Parks. Forest Holidays aims to donate in excess of £50,000 in total, of which the North York Moors National Park Rare Butterfly Conservation Project will receive a share. Customers will also receive up to 20 per cent off bookings during the same period.

The Rare Butterfly Conservation Project is one part of the larger ‘Ryevitalise’ Landscape Partnership Scheme supported by The National Lottery Heritage Fund, North York Moors National Park Authority and other partners including Butterfly Conservation. The overall aim of the scheme is to revitalise the River Rye's natural and cultural heritage through an exciting range of projects.

This will include the conservation and protection of eight priority butterfly and moth species found within the Ryevitalise project area. One of these includes the Duke of Burgundy butterfly, one of the rarest butterflies in Britain.

Elizabeth Clements, Head of Natural Environment from the North York Moors National Park Authority, says:

“After a long period of decline, it seems that the efforts of Butterfly Conservation and partners over the last 15 years have stabilised existing populations within the area. There is little doubt that, given additional resources, this process can be continued and even accelerated by means of further developing the management that has proved so successful. However, despite its recent upturn, the species’ status remains precarious and without action, the species is expected to decline once again or to be lost entirely from this northern outpost.”

Butterfly Conservation will be the lead partner for the project working alongside the Ryevitalise team, organising work parties, educational activities, events and training, surveys and monitoring programmes.

Cat Hawkins, Chair of National Parks Partnerships says:

“Forest Holidays’ support this November will make a huge difference to the National Parks’ bees, butterflies and red squirrels. The National Parks are vital places for wildlife but we need more funding to protect it.”

Bruce McKendrick, CEO of Forest Holidays says:

“Every year Black Friday grabs our customers attention by offering them great holiday deals. We all know the benefits to physical and mental well-being that come from connecting people with nature, a connection which is intrinsic to quality of life. We believe it’s vital to ensure these natural environments thrive. The many distractions of everyday life mean it’s perhaps easy to take nature for granted but we know our guests care deeply about providing a better deal for nature.  Each day of the year they experience the benefits of spending time together in a natural forest setting, rich in habitat and the wildlife this sustains. We are all enriched by nature, and now it’s time to give nature a break.”

To find out more information on the projects supported please visit Forest Holidays website


About North York Moors National Park

The North York Moors is a beautiful landscape of stunning moorland, ancient woodland and historic sites. Created on 28 November 1952 it became Britain’s sixth national park. Covering an area of 554 square miles (1,436 square kilometres), the National Park has 26 miles of coastline, two national nature reserves, 840 Scheduled Monuments and over 3,000 listed buildings, attracting an estimated 7.9 million visitors a year.

Contact: Charlie Fox,, 01439 772700

About Forest Holidays

Forest Holidays offers guests the chance to enjoy a peaceful getaway surrounded by picturesque British forests. Forest Holidays aim to create authentic experiences in Britain’s amazing forests; connecting people, nature and local communities. Forest Holidays is a joint venture, public/private partnership with the Forestry Commission and has a 125-year lease on the land on which sites are based. The cabins are architecturally designed to fit sensitively within the woodland environment with modest central facilities. With nature at the heart of Forest Holidays’ ethos, they provide year-round short breaks and holidays in timber cabins set within ten locations on the Forestry Commission Estate, operating successfully in National Parks and other sensitive locations.

Contact: Alexander Jones,, 01273 760 976

About The National Lottery Heritage Fund

Using money raised by the National Lottery, The National Lottery Heritage Fund inspires, leads and resources the UK’s heritage to create positive and lasting change for people and communities, now and in the future.

Follow @HeritageFundUK on Twitter, Facebook and Instagram and use #NationalLotteryHeritageFund

About UK National Parks

The UK’s National Parks are the best places to explore the British countryside. They are free to enter and explore and have 104 million visits each year. There are 15 National Parks in the UK, 10 in England, three in Wales and two in Scotland.


Contact: Naomi Conway, , 07950 392979

About Butterfly Conservation

Butterfly Conservation is the UK charity dedicated to saving butterflies, moths and our environment. Our research provides advice on how to conserve and restore habitats. We run projects to protect more than 100 threatened species and we are involved in conserving hundreds of sites and reserves.

Follow on social media @savebutterflies