This year's Dark Skies Festival success reinforces event's status and its value as an off-season income booster for businesses
13 April 2022
This February’s Dark Skies Festival is estimated to have helped generate more than £200,000 of income for businesses and organisations across both the North York Moors and Yorkshire Dales National Parks.
With a significant proportion of the 100-plus events in the Festival selling out early and attracting a healthy waiting list, the North York Moors and Yorkshire Dales National Parks say the popularity of this, now biannual, event underlines its status as a UK calendar fixture and its importance as a valuable off-season income booster for businesses.
Since the first joint Dark Skies Festival back in 2016, the event has grown both in terms of the number of visitors and where they travel from, as well as the breadth of events that are now organised, underlining both National Parks’ standing as a ‘go-to’ night sky destination.
Despite the first few days being hampered by gales and wintry weather, this year’s Festival attracted almost 5,000 visitors with many businesses across both National Parks saying they would have needed to replicate their events two or three times over to have cleared the waiting list.
Based on the attendance numbers and using an event evaluation calculator*, the National Parks estimate this year’s Festival will have helped generate over £200,000.
This figures relates to both direct purchases such as event tickets as well as indirect spending on items such as food and drink or overnight accommodation for a proportion of visitors.
Helen Dalton, Tourism Officer for the Yorkshire Dales National Park explains: “When we look back to the initial Festival, the events were mainly centred on traditional stargazing and astronomy evenings. While these still remain a core, and very important part of the Festival, we’ve seen how more businesses and organisations are putting their own spin on the theme to appeal to new audiences - whether it’s stargazing combined with an evening meal, a cycle ride, a paddle on a reservoir or a mindfulness session.
“We’ve also seen how more businesses and venues are working together to stage events; a prime example being the Settle to Carlisle Railway collaborating with The Station Inn at Ribblehead to put on a fantastic celebration of the dark sky that sold-out. Despite gales and snow the event went ahead with people still wanting to venture out on the train from Leeds to enjoy the evening.”
Emily Watson, Dark Skies Festival Coordinator for the North York Moors National Park echoes this, adding: “The sheer variety of events now within the Festival is attracting new audiences. For instance this year the ‘Tales of the Arabian Sky’ event at Saltburn brought together people of different faiths who learnt more about stargazing and how the night sky has a shared importance for us all.
“Visitors to this event came from as far afield as Newcastle and Manchester including a couple from Warrington who were holidaying in Staithes.
“It also proves that dark skies can generate some much-needed revenue for businesses not just during the Festival itself but also through the rest of the autumn, winter and early spring months when traditionally bookings are quieter.”
The Festival is also proving to be a useful platform for sharing the wider message that night skies are worth protecting within the context of climate change for both human and the natural world’s benefit.
Informative talks during the Festival by organisations such as the Yorkshire Wildlife Trust and the National Parks’ own dark sky officers have helped generate greater understanding of the need to preserve the quality of the skies above and the hard work that is being done to monitor and minimise light pollution.
Leaflets were also handed out to visitors giving simple advice on how they can improve their own external lighting to safeguard the night sky.
“Essentially as the Festival matures, we’re seeing the momentum among businesses grow as more recognise the benefits associated with astro tourism while visitors can take away important messages about how each and everyone of us can do our bit to protect the night sky,” Helen adds.
Dark Skies Festival milestones:
- February 2016 – first joint North York Moors and Yorkshire Dales Dark Skies Festival.
- February 2019 – audience figures top 4,000, double the visitor numbers in 2018.
- October 2020 – the first Fringe Dark Skies Festival takes place.
- December 2020 – both National Parks awarded International Dark Sky Reserve Status.
- February 2021 – The Festival goes virtual because of lockdown, but attracts more than 178,000 people worldwide who tuned into the virtual programme.
- February 2022 – visitor numbers reach nearly 5,000 and generates an estimated £200,000 for local businesses and organisations involved.
The next Fringe Dark Skies Festival takes place 21-30 October. Programme information, including booking details will be available in due course on www.darkskiesnationalparks.org.uk
Notes to editors:
* The Event Impacts Toolkit developed in partnership with the Department for Culture Media and Sport, UK Sport and other Government bodies Economic Impact Calculator | Event Impacts
North York Moors National Park
The National Park is a beautiful landscape of stunning moorland, spectacular coast, ancient woodland, dark skies and historic sites. Celebrating its 70th anniversary in 2022, it was created on 28 November 1952 and became Britain’s sixth national park. The North York Moors National Park Authority works with a wide variety of people to care for this beautiful corner of Yorkshire. Nearly 14% of its staff are apprentices from local families. For more information go to www.northyorkmoors.org.uk
Yorkshire Dales National Park
The Yorkshire Dales National Park is home to stunning scenery, wonderful wildlife and a rich heritage. As well as being ideal for those who want to enjoy the outdoors, the National Park offers a wealth of attractions for visitors – from great food and places to eat, castles, abbeys and quirky museums, and opportunities to learn new skills. It is one of 15 National Parks in the UK and is administered by the Yorkshire Dales National Park Authority.
Nidderdale AONB covers 603 sq km (233 sq miles) from Great Whernside in the Yorkshire Dales through to the edge of the Vale of York in the East. The fascinating geology of the area which has created a gorge and eye-catching rock formations, together with the tranquil expanses of water, open heather moorland, rolling pastures and scenic villages are among the special qualities of the AONB.
Howardian Hills AONB
Howardian Hills AONB covers 204 sq km (79 sq miles) of North Yorkshire countryside, nestled between the North York Moors National Park, the Yorkshire Wolds and the Vale of York. It is a captivating landscape with its well-wooded rolling countryside, patchwork of arable and pasture fields, tranquil villages and historic country houses with classic parkland landscapes.
For further information and images please contact Amanda Brown at A2BPR on:
Or Nina Beadle, Communications Officer, North York Moors National Park Authority:
Or Andrew Fagg, Media Officer, at the Yorkshire Dales National Park Authority
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